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Research papers

Customer service as a component of retailing strategy

This paper considers the issues involved in developing a customer service strategy concurrently with the overall strategy for the business. It takes the view that customer service is as important a component of the retail offer as is the merchandise...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: David Walters
June 15, 1989
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Citation

Walters, D. (1989a, June 15). Customer service as a component of retailing strategy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/customer-service-as-a-component-of-retailing-strategy


Research papers

Getting back to basics

We thus set out to find a panel of Self Determined Men in the U.K. whose life style, leisure activities, interests, values, attitudes, opinions, self-image, shopping, media habits and personality type we could study. Getting to know the personality,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Barbara Mostyn, David Walters
November 1, 1977
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Citation

Mostyn and Walters (1977a, November 01). Getting back to basics. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-back-to-basics


Research papers

Researching the effects of out of stock

This paper considers the reaction of retailers and manufacturers to economic constraint and in turn the reaction of consumers to these reactions.

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: David Walters
August 1, 1975
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Citation

Walters, D. (1975a, August 01). Researching the effects of out of stock. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/researching-the-effects-of-out-of-stock